| |
| |
|
|
|
|
|
|
The Real Marketing Genius
I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable. Many of the authors of these materials are known as experts, gurus or marketing geniuses. However, a few weeks ago I was listening to a discussion about marketing and one of the participants made a point that struck me like a ton of bricks. He said: "The only true marketing genius is the customer". What a succinct and powerful statement! The truth of the matter is that no matter how much good advice or information or training we get in marketing, the only person's opinion that really matters is the customers. No matter how good the idea seems to be, if the customer doesn't respond then nothing else matters. What's the moral? Simple. You need to constantly stay in tune with your customers interests and desires and give them what they want, how they want it, when they want it. If they don't respond to a particular offer, you need to do your best to find out why (through follow-up surveys or any other method at your disposal). If they do respond to an offer it's still a good idea to find out why. It may be for a different reason than you think. We should all certainly continue to study marketing and listen to what the "experts" say, but we need to give just as much (or more) attention to what our customers are saying as well. Learn More: Read an informative article about conducting consumer surveys here: Conducting Customer Surveys Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting. He currently specializes in marketing for mortgage brokers, loan officers and real estate agents. For free mortgage marketing articles and much more visit:http://www.mortgagemarketingtips.com/
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Direct Mail Response Devices and How to Craft Them Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney! Do you know what Howard Stern.. How to Promote Yourself Or Your Company Through Award Competitions There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting. Measuring the Return on Your Direct Mail Investment In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer. Direct Mail Sales Letter Mistakes to Avoid Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. After Your Postcard Mailing: Follow Up with Finesse I've heard a lot of people lament the fact that they just sent out a big postcard mailing, and, alas, no one called. Hey, it's happened to me. How to Turn a Marketing Calendar into Marketing Success! Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who has the time?Creating a marketing calendar is the only way to make sure you stick to your plans. Take it seriously - don't forward today's marketing to-do into tomorrow's list or you'll fall behind right away. Networking Basics Turn Yourself Into A Profit Making Giant I would like to introduce you to one of my brick and mortar business I run. It is called AFM Computer Repair. The Real Path To Big Bucks On The Internet! "Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of my JV partners) experienced an epiphany yesterday. He had one of those rare moments of insight that can forever change your life. Developing a Contact List- Part Two In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. Creative Online Marketing For Salespeople and Business Professionals New to a sales career? Want to market yourself but don't have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services?Does this sound like you? This was what I felt like when I got my first sales job selling copiers ten years ago. My sales manager back then was into the traditional methods of getting new business; that is, prospecting, cold calling, booking appointments, doing product demonstrations, and closing sales. Eight Advantages of Fundraising Letters Over Other Methods 1. Personal Fundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Marketing Is A Long-Term Investment "Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow". Eight No Cost Ways to Market Your Business Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent. The Advantage and Consequences of New Economy Marketing Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. Seven Common Marketing Problems Solved by Marketing Operations Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Consider Consumer Psychology In your marketing efforts, be they on or offline, it's wise to consider the psychology of the consumer you are targeting. If you've done your homework you've developed a profile of your ideal customer and how your unique selling point speaks to them. 7 Marketing Lessons I Learned From the Muscleheads at Golds Gym Can I share a secret with you?I love working out. So much that several years ago I considered a career in fitness. The Lone Wolf is Blind When Advertising, it's not always better to be the lone wolf.Before using a certain medium to advertise, consider those that went before you. Why You Buy, Part Two More of the findings of the recent studies in behavioral economics:Webers LawA change of stimulus is more emotional and motivational, according to the base: Most subjects tested would drive across town to save $10 on a $20 item, for example, but not to save $10 on a $500 item. The lesson for sales people? If you won't lose a sale on a thousand-dollar couch over $10, sell the other benefits of the couch in your sales pitch.
|
| home | site map |
| © 2000 |